BZI Named PPAI Brand/Marketing Award Winner

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Beyond Zebra, Inc. was recognized as a leader in Brand/Marketing by the Promotional Products Association International (PPAI). BZI was presented with the prestigious 2009 Silver PPAI Web Award for their innovative and effective marketing and website design at a special ceremony held during the PPAI Expo in Las Vegas, Nevada. PPAI is the preeminent organization and only non-profit trade association for the 19.4 billion dollar promotional products industry. “The winners worked very hard to earn this special recognition and their commitment to excellence is a tribute to our industry,” said Steve Slagle, PPAI president and CEO. This achievement is the latest in a series of accomplishments that has catapulted Beyond Zebra, Inc. to the top of their industry. BZI’s creative culture and distinctive design capabilities have established them as an innovative brand marketing team in the promotional products world.

“The Launch of our redesigned website in 2008 was integral to our marketing strategy. This success was due largely in part to our web design company, Parero Design Group, Inc.,” stated BZI CFO, Stacy Burleson. BZI challenged Parero with the task of overhauling the entire website. While most promotional product companies display stock images and canned marketing tips, BZI wanted a truly distinctive site that conveyed their unexpected perspectives and unique brand, which meant major changes in design, layout, and development of enriched content. To further drive BZI’s brand, the design team at Parero Design Group, Inc., developed a Graphic User Interface (G.U.I.) with the intention of allowing visitors to easily navigate through the website. “The energetic colors and visual design truly complement our company’s personality and reinforces our brand. Dominic (Parero) and his team were able to execute our vision flawlessly,” said president Terri Yamate.

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